Learning outcomes:

 – Choose modern digital communications and artificial intelligence capabilities in order to create Internet platforms for doing business and controlling the entire sales cycle

– Analyze large volumes of data for long-term sales forecasting and making effective management decisions

– Create mobile applications, web applications, payment systems, insurance systems to promote online business and develop a strategy for attracting customers

– Demonstrate the application of the legal aspects of online trading, the basics of business legislation on the protection of personal data, cybersecurity in the context of conducting business in the online environment, labor law and the basics of environmental protection

–  Compare, based on research, various e-business models for selecting target audiences, brand development and product sales

– Establish and maintain contacts with existing clients through the use of digital marketing, content marketing, social media, SEO

– Manage content, product range, consumer behavior based on analysis of market trends and monitoring the actions and offers of competitors.

– Draw up a financial budget, financial statements, personnel work schedule, forecasts of strategic indicators for the company’s activities in the e-commerce market

– Analyze the state and development of the global and Kazakh Internet sales market using the results of scientific research, mathematical tools, and software products for developing a strategy

– Develop a strategic and operational plan based on the use of a wide range of economic and mathematical functions, key indicators of the business activities of an e-commerce enterprise

Head of the Internet marketing department, specialist in business analysis in information and communication technologies, director of an online store, marketplace manager or digital marketer, senior marketplace analyst.

The department, within the framework of academic mobility and double-diploma education programs, as well as scientific internships for students, closely cooperates with:

– Omsk State Transport University (OmGUPS), Russian Federation, Omsk;

– Ural State University of Transport and Communications (URGUPS), Russian Federation, Yekaterinburg;

– Technical University of Varna, Bulgaria, Varna

– Siberian State Transport University (SGUPS), Russian Federation, Novosibirsk;

– Riga Technical University, Latvia, Riga;

– Lublin Technical University, Poland, Lublin.

– Tashkent State Transport University, Tashkent.

The Department of Transport Services and Business closely cooperates with such companies as – JSC National Company “Kazakhstan Temir Zholy”, Association of National Forwarders of the Republic of Kazakhstan, – Institute of Information and Computing Technologies of the KN MES RK

– “Research and Design Institute of Transport and Communications” LLP, “EkoEnergoGaz” LLP, “KTZ-Freight Transportation” LLP – Almaty branch of the State Enterprise”, “Kamkor Wagon” LLP “Car-wheel workshops of Almaty-1 station”

To acquire valuable and useful skills, students have the opportunity to undergo an internship abroad at universities with which memorandums and agreements have been concluded, namely:

– Ural State University of Railways and Communications (Russia)

– Lublin Technical University (Poland)

In accordance with the curriculum, various types of internships are provided that can be completed in companies that are our partners