EDUCATIONAL PROGRAM
7M04172 MARKETING AND BUSINESS ANALYTICS
| Title OP | 7M04172 MARKETING AND BUSINESS ANALYTICS
Master’s degree profile (1 year) |
| Description | Training of highly qualified specialists capable of applying digital technologies, methods of data processing and interpretation, as well as developing and implementing effective marketing strategies based on the analysis of market information, behavioral and financial indicators in a dynamic digital economy and global competition |
- Difference from other universities
- Acquired learning outcomes
- What do graduates do
- International programs (partner universities)
- Partner companies
- Internship and internship program
Подготовка магистрантов строится на практико-ориентированном подходе: занятия проводятся при активном участии ведущих специалистов маркетинговой индустрии, экспертов в области брендинга, цифровых коммуникаций, маркетинговой аналитики и развития бизнеса
Learning outcomes:
– Analyse behavioural aspects of management by applying psychological approaches to effective human resource management and management decision-making in the digital economy
– Substantiate professional proposals and decisions in the field of management and marketing in a foreign language in written and oral form, in an intercultural business environment
– Design strategic business models and adaptive marketing strategies based on market research and analysis of international market trends
– Apply lean manufacturing concepts when implementing projects to optimize business processes in the field of marketing activities
– Evaluate the effectiveness of sales management strategies taking into account customer behaviour, market dynamics and digital marketing channels
– Interpret data to develop management decisions based on Big Data analysis and digital tools in the context of digital business transformation
– Synthesise strategic management and digital analytics techniques to optimise business processes and achieve sustainable competitive advantage in global markets
Marketing specialists and managers, performance marketing specialist (targeting, context, campaign optimization), data analysts and experts, marketing research analyst (Consumer Research Analyst), product and business development specialists, marketing department head / Head of Marketing, marketing agency specialist (digital, PR, SMM, performance), analytics and digital transformation consultant
The department, within the framework of academic mobility and the program of double-degree education, as well as scientific internship of students, closely cooperates:
– Omsk State University of Railway Transport (OmGUPS), Russian Federation, Omsk;
– Ural State University of Railway Transport (UrGUPS), Russian Federation, Yekaterinburg;
– Technical University of Varna, Bulgaria, Varna
– Siberian State University of Railway Transport (SGUPS), Russian Federation, Novosibirsk;
– Tashkent State Transport University, Tashkent.
JSC “National Company”Kazakhstan Temir Zholy”, Association of National Freight Forwarders of the Republic of Kazakhstan, LLPNIITK”
Students undergo all types of internships on the basis of research organizations in Kazakhstan and abroad.
