On 27 October 2026, the Department of Computer Science at ALT University hosted a guest lecture titled “Project Thinking: From an Idea to a Successful Outcome”. The event began at 15:00 in the B409 conference hall.
The lecture was delivered by Kazbekova Gulnur Nagimetovna, Dean of the Faculty of Engineering at Khoja Akhmet Yassawi International Kazakh-Turkish University, Candidate of Technical Sciences and Associate Professor.
The speaker explained the difference between an idea and a project and showed how to turn an initial concept into a project with a clear goal, plan and measurable outcome. The lecture demonstrated how project thinking supports structured problem analysis and informed decision making.
The practical part covered the GROW model, key areas of market analysis and methods for identifying a target audience. The lecture also examined SWOT analysis, the McKinsey 7S model, the Value Proposition Canvas and benchmarking as tools for project development and evaluation.
The speaker examined the distinction between a project and a product, approaches to assessing barriers to market entry and methods for analysing the competitive environment. She also outlined traditional, Agile and hybrid approaches to project management and explained how the choice depends on the project goal and working conditions.
The lecture supported United Nations Sustainable Development Goal 4, Quality Education, Goal 9, Industry, Innovation and Infrastructure, and Goal 17, Partnerships for the Goals. The event contributed to the development of project skills and strengthened academic cooperation between the universities.
The guest lecture gave participants a clear view of the project journey, from structuring an idea and researching the market to shaping a value proposition and selecting an appropriate implementation approach.
Author: Omirbekova Z. M.
